Software Development Essay Example | Topics and Well Written Essays - 500 words

Software Development - Essay Example The term software development is defined as a component of the software engineering methodology which involves the structuring, planning, writing, testing, delivery, and maintenance of a software product (Pfleeger & Atlee, 2010). The software development process encompasses procedures that address how the software product will be designed, created, tested, implemented and maintained (Jawadekar, 2004). Furthermore, the software development process involves the following components: (1) activities; (2) resources; and (3) constraints. All major process activities are planned out, sub-processes and their relationships between each other are identified, schedules of activities are plotted with definite start and exit points, objectives of each process is listed, and resources required for each step is allocated and adjusted according to identified constraints (Pfleeger & Atlee, 2010). The first step in the software development process involves the identification and analysis of the variou s system requirements. In this stage, data is gathered regarding client requirements, types of hardware and software needed during development, and manpower requirements (composition of software development team, skills needed, etc.).

Of Mice and Men - George and Lennie Essay Example for Free

Of Mice and Men George and Lennie Essay How does Steinbeck present the characters of George and Lennie? During the Great Depression of the 1930s when America was plunged into financial crisis following the Wall Street Crash of October 1929, levels of unemployment and poverty were at an all time high. In this ear life was a struggle and the mentality of society became survival of the fittest, every man for himself. Migrant workers toured the country in search of labour to provide money for food typically sent to relatives living on the bread line elsewhere in America. These men lead lonely and emotionless lives, which are reflected through Steinbeck’s portrayal of his characters in his famous, yet bleak, 1930s novella ‘Of Mice and Men. ’ In the novel, George and Lennie’s relationship diversifies them from the other ranch workers for the reason that they rely on each other for support and companionship ‘I got you and you got me. ’ In particular, the dream they share of owning their own land, reflects the American Dream of being the ringleader of your own life with a level of self-sufficiency. Steinbeck first introduces the reader to George and Lennie at the beginning of the novel ‘a few miles south of Soledad’, in the evening of a hot day where rabbits sat ‘as quietly as little gray, sculptured stones. ’ Disrupting the tranquil atmosphere ‘two men emerged from the path’ as the place was newly ‘lifeless’ for a moment. At first, the author presents George and Lennie as typical migrant workers, both wearing ‘denim trousers and carrying ‘tight blanket rolls’ en route to their next ranch. After creating the impression that the pair are similar, Steinbeck reveals that actually this is not the case ‘behind him walked his opposite. ’ George inhabits a small body with ‘strong, sharp features’ whereas Lennie has a ‘shapeless’ face and a ‘huge’ body. Irrespective of their appearance, it is inferred that both George and Lennie are victims of society ‘restless eyes’ and ‘dragging his feet’ constantly on guard as well as fatigued from both work and travel. Further into the first chapter, we learn that George has a level of authority over Lennie and it could be suggested that he stands as a ‘father figure’ to him. As Lennie ‘snorts into the water’ George ‘sharply’ orders him not to drink so much and informs him to never ‘drink water when it ain’t running. ’ At this moment it becomes evident that Steinbeck intends to present George and Lennie as Master and pet; the only way Lennie can cope is to be like a tame dog, tethered always to his master George and never let out of his sight ‘God you’re a lot of trouble. As the pair settle for the night under the stars, Steinbeck uses Lennie’s character to portray that the pair desire simple possessions ‘I like ‘em with ketchup’ which they can only but dream of having ‘Well we ain’t got any. ’ In this scene Steinbeck intends to emphasise that George and Lennie are unfortunate and t he reader is able to sympathise with them because basic amenities are taken for granted in society today. The scene also exhibits the fact that although George and Lennie are migrant workers they do not fit the ‘typical’ profile, this being because during moments of violence George describes what life would be like if he did not have Lennie to take care of; if he was a lone traveller, a ‘typical’ migrant worker ‘I could stay in a Cat House all night or set in a pool room and play cards. ’ Although George sometimes sees Lennie as an inconvenience it is clear that Steinbeck wishes to present George a companion to Lennie ‘he looked ashamedly’ as well as loyal ‘I want you to stay with me, somebody’d shoot you for a coyote if you was by yourself. This is poignant because it demonstrates that although Lennie keeps George in ‘hot water’ all of the time, George continues to care for Lennie because he knows the consequences of Lennie travelling alone and perhaps is also frightened of being lonely himself ‘that ain ’t no good. ’ In the same chapter, Steinbeck first incorporates the 1930s American Dream ‘An live off the fatta the lan. ’ Lennie makes George tell the familiar story of the small farm he intends to buy, delighting in hearing that he has a future. Evidentially, George does not believe the dream will ever become reality as he rhythmically reels off the words to Lennie as a matter of habit rather than optimism. That said, it is clear that although George does not believe the dream will come true he is thankful to have Lennie by his side ‘somebody to talk to that gives a damn about us’ which perhaps implies that although Steinbeck presents the pair as victims, he also presents them as lucky in the fact that they have each other and care for each other enough to build a firm relationship. To Lennie the dream is all about the rabbits he intends to keep and pet, rather than an engine of hope which drives George to continue the struggle. Lennie excites in the idea that one day he will own a rabbit hutch ‘An’ have rabbits’ because he is unable to see further than his own desires, however George dreams of simplicities such as ‘how thick the cream is on the milk’ implying that all he would like is a stable home. Regardless of their differences in the importance of aspects ncluded in the dream, their dream bonds them together in a shared goal which is to get a ‘stake’ so they can buy ‘a little house and a couple of acres. ’ Many migrant workers shared in dreaming of a better future but had nobody to share it with as everyman was for himself, making George and Lennie’s relationship a rare occurrence. Towards the end of the first chapter, George tells Lennie that if he gets in trouble he should go and hide in the brush until George comes for him ‘I want you to come right here an’ hide in the brush. This is because George recognises the cyclic nature of Lennie’s behaviour and uses his clever nature to devise a plan, something which Lennie would never have thought of doing as he is unaware of his own strength therefore he needs George for survival in the same way a child needs their parents for protection from the outside world. When George and Lennie arrive at the ranch, George reminds Lennie that he is not to speak when they are interviewed by the boss because the boss will not allow Lennie to work on the ranch if he knows of Lennie’s mental instability. George excuses Lennie’s silence telling the boss ‘he got kicked in the head, just ain’t bright’ and assures the boss ‘He’s a God damn good skinner. ’ Here, Steinbeck presents George as the voice of the pair and Lennie as the labourer, it could possibly be inferred that Steinbeck intends to present them as a team rather than George’s one man band with Lennie walking behind because Lennie is strong and can work twice as fast as one man alone, boosting their reputation leading to more work and more pay to add to their savings for the farm. It is also noticeable that the boss has ‘never seen one guy take so much trouble for another guy’ which infers not only that the boss surprised by George and Lennie’s relationship but also that because society was hostile and selfish the boss assumed that George was ‘takin’ his pay away. ’ This further infers that relationships were far and few for migrant workers during this era and that Steinbeck intends to present George and Lennie in the way he does because many would overlook the idea of a level of humanity during the 1930s. George’s companionship with Lennie staves of loneliness, but it also gives him a role in life; he has a clear task, looking after Lennie. When George explains the situation to slim in the second and third chapter ‘we kinda look after each other’, Slim offers the suggestion that ‘ever’body in the whole damn world is scared of each other. ’ Here the author offers the theme of violence because many people had lost the trust of those around them and were prepared to use violence to protect themselves, their belongings and any pride they had. George is honest with Slim ‘Made me seem God damn smart alongside of him’ admitting that early on it made him feel superior and he forced Lennie to do stupid things for the fun of it. However as his sense of shame stopped him, George began to realise that he is dependent on Lennie as much as Lennie is dependent on him because who would fight George if they knew they would have to fight Lennie as well. There are positives of George having Lennie, they defy the ethos of everyman for himself and at this stage it appears this is a key asset in their work. In the middle of the novella, George and Lennie both believe, for a short period of time, that their dream will come true ‘This thing they had never really believed in was coming true’ due to Candy’s offer of money for a place on the farm. Steinbeck demonstrates that although both men know their position, they easily become wrapped up in a fairytale unable to predict their fate of ‘grief and pain, instead of promised joy. ’ A significant part of the novel showing the devotion of George and Lennie’s relationship comes when Curley, bringing with him the theme of violence, picks a fight with Lennie. Showing his sense of justice, George won’t let Lennie get hurt as he is innocent ‘Get ‘im Lennie’, whereas the other men are reluctant to take sides; thinking of their own safety first. Experience with Lennie allows George to recognise Lennie’s strength and to encourage or discourage the use of it when appropriate. As the novel passes the midpoint when George leaves Lennie at the ranch to go to the local brothel with the other ranch hands, Lennie sees the light in Crook’s room and curiosity leads him inside. Crooks is not used to visitors in his room because of his black skin colour which he is heavily discriminated because of by the other ranch hands. He faces segregation and nobody ever wants to talk to him, this is why his bunk is away from the others. Lennie, being unaware of the social hierarchy ‘I thought I could jus’ come in’ is confused as to why Crooks is not wanted and so perseveres in conversation with him. Obviously, had George been around to keep Lennie on his tether, the situation would have been avoided. Lennie tells Crooks ‘me an’ him goes ever’ place together’ through this it is apparent that Lennie is totally dependent on George which Crooks sees as an opportunity to frighten vulnerable Lennie ‘s’pose he gets killed or hurt. ’ It is at this point where Lennie shows his sense of protection for George ‘Who hurt George? ’ and he begins to lose control of his strength walking ‘dangerously’ towards Crooks. Clearly, Lennie believes he should defend George because he is a friend, the man who is going to help him get the rabbits to tend; even when George is not around Lennie is constantly thinking about him and his safety, just as George worries for Lennie’s safety. As the novel draws to the end, Lennie’s lack of control over his strength becomes paramount. Stroking Curley’s wife’s hair, the atmosphere is relaxed and slightly playful as she prompts him to ‘feel how silky it is. When Lennie does not let go and Curley’s wife began to panic ‘struggled violently’ so does Lennie and he ‘began to cry with fright’ before he broke her neck and she ‘flopped like a fish. ’ Recognising that he has done a ‘bad thing’, Lennie acknowledges that he ‘shouldn’t have did that. George ‘ll be mad. ’ Significantly, Lennie has no moral judgement and things are ‘good’ or ‘bad ’ to him depending on what George would think of them; George could be perceived as the voice of Lennie’s conscience. Without George to guide him Lennie is lost, the pair are essential for Lennie’s survival. At the end of the novel, George becomes aware of the fact that Lennie has become a wild dog, needing to be ‘put down’ by his owner ‘I know, I know’ for the best intentions of both men. Features brought to George by his responsibility for Lennie, including his sense of shame and level of compassion and justice, all combine to force him to shoot Lennie and as Slim confirms, he ‘hadda. ’ Just before George releases the bullet, he encourages Lennie to think about the dream in order to ensure he dies in peace and happiness. This is significant in the relationship between George and Lennie as the other men from the ranch have no mercy for the ‘poor bastard’ it is only George who believes although Lennie should die, he should die a painless death. Overall, it is clear that Steinbeck presents George and Lennie as accepting victims of the economic crisis of 1930s America. He gives them a dream which should be realistic but is unfortunately out of touch and offers nothing but a chance of hope for better things to come, a reason to keep going. Ultimately, Steinbeck presents the pair as dependent on each other for their own needs. The reasoning behind Steinbeck’s use of George and Lennie comes from his intention to provide a novel that demonstrates that in the end fate is ways the winner no matter how you plan to avoid it. In this fiction, Lennie was like the mouse in the title; destined to die from the start as he is not fit for society and unfortunately George has to go on alone for himself because he recognises that with Lennie his too is closer to the hands of fate.

Case Study of Best Buy

Case Study of Best Buy In 1966 Richard Schultze and James Wheeler saw an opportunity in opening a specialized electronics store in St. Paul, Minnesota. Soon after opening, The Sound of Music became an immediate success in the industry. By the year 1969 the company grew so fast, Schultze decided to publically trade The Sound of Music. Over the next few years, The Sound of Music was able to raise their annual revenues to over $1 million. In 1981, a tornado hit the Roseville, Minnesota store. In order to salvage what they could from the storm wreckage they held a huge storewide sale which was advertised as The Best Buy. The sale was such a huge success that Schultze decided to hold it annually. Sound of Music became widely known for this annual best buy sale, therefore in 1983, the board of directors decided to officially change the name to Best Buy Co., Inc.  [1]   Best Buy went on to become the leading consumer electronics retail store in the Nation. By 2008 they had opened their 1000th store (Lawrence being #837). Due to their success, Best Buy was able to expand their business by building additional stores throughout the nation as well as expanding internationally in countries such as UK, Canada, Mexico and China. Best Buy was able to achieve such growth because of the rapidly growing consumer electronics market. Best Buy was joined in the Industry by competitors such as GameStop, Radio Shack, hhgregg and Conns Inc. (Yahoo financial).  [2]  Other competition includes Wal-Mart, Nebraska Furniture Mart and other big super stores. By being the Industry Pioneer, Best Buy has been able to maintain positive annual revenues as well as a large market share. Business Information Best Buy is one of the International leaders in the sale of electronics. They offer a wide variety of products that are needed as well as wanted in the entertainment industry. Best Buy carries movies, games, music, computer hardware as well as software, and television entertainment equipment. They also provide many home appliances which are sought after by people throughout their market. Best Buy is successful because it provides customers with entertainment as well as equipment and the newest technology as it becomes available in the market. Geographical Reach Best Buy offers its services and products to people not just throughout our country, but in many different countries as well. Their first international venture came in 2001 with the acquisition of Future Shop. Future Shop was the leading consumer electronics retailer in Canada. Since 2001, Best Buy has expanded by establishing stores in Canada as well as the UK, China, Mexico, and they are looking to establish a position in Turkey in the future. Market Performance The market for consumer electronics is a very saturated market. Most of the electronic needs in the industry are spoken for by current businesses, therefore it is very difficult for any new competition to enter into the market and successfully compete. Best Buy has been able to capture a substantial amount of the market for electronics. Between the five main competitors for electronics, Best Buy has a $17.5 billion market capitalization, which is number one out of all 5 electronic specialists. It is hard to quantitatively compare Best Buy to businesses such as Wal-Mart, Target and Nebraska Furniture Mart because these firms sell a variety of other products to different industries. After interviewing Supervisor, Jeremy Brown he discussed the service you will receive when you shop at Best Buy. Best Buy is the place you know you will receive the best service and help from employees in searching for the item you came in to buy.  [3]  Given the data found, Best Buy has been able to pe rform as the market leader in the electronics Industry. Best Buy has the greatest Brand awareness in the Industry. They have very loyal customers because of their Geek Squad business which was opened in 2004. The Geek Squad operates to assist customers in learning how to use the products that they previously purchased from Best Buy, as well as servicing any customers equipment which is in need of repair or replacement. Jeremy Brown said, It benefits Best Buy having a complimenting business like Geek Squad because it allows us to offer the whole solution to the customer. We can repair, protect, as well as install any product the customer would need us to.  [4]  By offering a variety of products and services in the electronic industry, Best Buy can tailor to any needs of the existing market. Financial Performance In the end of the February 2010 fiscal year, Best Buy reported revenues of $49,694 million. This was a 10.3% increase from the previous year. Net profit in 2010 was $1,317 million which was a 31.31% increase from 2009. Best Buy, which is publically traded on the New York stock exchange is currently up 42.59. Best Buys revenue per share is $121.49. According to Yahoo finance the company has a strong balance sheet, with $840 billion in cash and cash equivalents as of the most recent quarter in August 2010, meaning that Best Buy has created a successful trend of positive cash flows.  [5]   Internal Analysis Since Best Buys inception in 1966, the companys top executives have used numerous strategies to keep their earnings increasing at a steady pace. Changing the way that people shop in their stores was a key internal strategy for Best Buy. In 1984, they introduced the superstore format for the first time. This allowed for sales to rise and for them to secure a 42% market share. In 1989, Best Buy introduced its Concept II stores. The new stores had a large warehouse attached to the store so that more inventory could be kept on site and thus help with inventory management. The new stores also had self-help information guides and answer centers for customers seeking personal attention. This move had both positive and negative reactions. The customers liked it so sales rose, but some suppliers thought that the lack of sales representatives would lead to lesser sales. In 1994, the Concept III stores were introduced and they had even more self-help service. Then Hitachi and Kenwood pulled their products from Best Buy stores because they believed that salespeople were key to selling their product. Despite the minor setbacks, revamping the stores to tend to the customers wants was working as sales continued to rise. Concept IV stores launched in 1998 and they implemented digital displays as well as new departments such as home theatre and digital imaging. This new store design was a tremendous success as Best Buy recorded record sales of $224 million in 1998, a 137% increase from the previous year. Then in June, Best Buy changed the way its products were sold again by selling consumer electronics on its website. From expanding to a superstore to selling its products online, Best Buy has tweaked and changed its distribution medium to allow for its profits to keep going up. Probably the largest factor in Best Buys success is its expansion into new markets and offering of new products. The consumer electronic industry is constantly changing as technology improves and new markets are created. Best Buy stores are always stocked with the most up to date products. In 1982, they started selling VCRs and appliances. Then in 2000, Best Buy partnered with Whirlpool to start offering KitchenAid brand appliances. In 2008, they even bought a majority holding in Napster. They were also the first third party retailer to sell Apples iPhone. Now, theyve opened Apple stores inside the Best Buy megastores. In 2006, they tried the digital music market as they launched the Best Buy Digital Music Store and in 2010, they launch their web-based movie service. Best Buy is constantly looking for new markets that they could feasibly dive into and start selling new products.  [6]   Another way Best Buy tailors their stores for the customer is by purchasing another company. Magnolia Hi-Fi, one of Best Buys competitors, was bought by Best Buy in 2000 for $87 million. This allowed for Best Buy to later put Magnolia Home Theatre stores inside of hundreds of Best Buy superstores. As technology increased in the consumer electronics market, there was a growing need for technical support and assistance with different, more complicated electronics. So in 2003, Best Buy acquired Geek Squad in order to better accommodate to the customers needs. Geek Squad gives Best Buy full technical support right there in the store for all of the electronics that they sell. In 2006, Best Buy acquired Pacific Sales Kitchen and Bath, a retailer of high-end home improvement products. So, Best Buy is also looking to move to new markets via an acquisition.  [7]   Best Buy also uses a rewards program to help boost sales. Their rewards program gives the customer a $5 Best Buy gift card for every $100 that he spends at Best Buy. This gives an incentive for customers to spend more money and to buy their electronics at Best Buy since theyre getting 5% of their money spent back. Plus, giving out a free gift card will help boost sales. If someone has a $5 gift card, they are more likely to go and buy something. But there arent many things that cost $5 or less, so usually, the customer will end up spending more than $5, all because he had the gift card in the first place. The rewards program has been very successful for Best Buy and has lead to increased sales.  [8]   Best Buy is a successful consumer electronics retailer that has been around for over 40 years. Whether its changing the layout of the store, selling new products in new markets, expanding through acquisition, or implementing a rewards program, Best Buy uses many strategies and tactics to not just survive in the consumer electronics market, but to thrive, and Best Buy has been thriving for over 40 years. Comparison To Competiton Best Buy has a sizeable piece of the consumer electronics industry, but they still face heavy competition from many other retailers and online stores, just a couple of them being Wal-Mart and Amazon. Best Buy is not the price leader when it comes to consumer electronics, but they do seem to be the leader when it comes to providing extensive knowledge about products, and selling services with them. Their competitive advantage  [9]  is being able to display products in an appealing setting while providing customers with insight to their product needs. This has proven a successful strategy and has attracted a lot of traffic in their stores. One metric Best Buy seems to lead the retail industry in is in-store sales per square foot. Best Buys current sales per sq. ft is around $830, compared to Wal-Marts $680, and HHGregs $380. This an important metric because it helps track how much of their store front space is being utilized, as leasing for space usually constitutes a large share o f a companys costs. Forbes Magazine1 says that 74% of Best Buys stock price is directly proportional to its sales per sq. ft metric. This is much of the reason Best Buy has been so successful and why theyve been able to keep growing so rapidly. Best Buy has also remained successful for its ability to get products out of the store. Latest figures show Best Buy having inventory turns  [10]  of 6.1, the same as Target, much better than Sears 2.9 or Radio Shacks 3.2. Close to Best Buy was HH Greg with 5.8. Amazon and Wal-Mart both have higher turns but Amazon is all online with no store front, and Wal-Mart is a much larger company with a better supply chain and a far broader array of products while also focusing on a cost-leadership strategy. Though Best Buys differentiated strategy has been successful, it can possibly encourage consumers to come into Best Buy to become educated about products, and then turn around go buy them at Wal-Mart or off of the internet. To better differentiate themselves, Best Buy has focused on services to add to their products, of which would not be available unless otherwise purchased from Best Buy. These services include extended services plans, installations, and repairs. These services usually have high profit margins and can constitute a significant amount of revenue, while giving customer professional installations and peace of mind. Wal-Mart is also on Best Buys trail, now adding expanded electronics department in many of its stores and has added personnel to provide customer assistance, similarly to Best Buy stores. Given Wal-Marts supply chain and price leading capabilities, they remain a constant threat to Best Buy. Amazon remains a threat as their prices are usually always lower, and consumers can shop from home and never have to go to the store. Although Best Buy provides this service, they cannot match the price, and with no other way to differentiate themselves through the limited online experience, price remains the deciding factor. For these reasons Best Buy continues to try to set its self apart and take advantage of its strengths. Its recently used it large distribution network to get into the used game market. It will buy used games, send them to a center to be refurbished, and sells them at relatively low prices. This is helping the huge retailer compete directly with small retailers such as Game Stop. With their size, Best Buy has an opportunity to steal market share in this industry. External Analysis The general environment involves several external factors that would have unpredictable and dramatic effects on firms strategy, such as demography, socio culture, politics, technology, economy and globalization. However, it is difficult to monitor all aspects of the general environment, so most managers only focus on their own industry structure. As the leading consumer electronics retailer in the United States, Best Buy primarily faces the economic segment and the global segment. First of all, the economy affects all industry. During the financial crisis period from 2008 to 2009, the stock price of Best Buy, Inc hit to $16.42 in the third quarter of 2009 fiscal year, dropping approximately 65.43% in four months and touched the lowest price in past 5 years; the net income of 2009 decreased to 1.003 million, comparing with previous annual net income of $1.407 million, thus distracting the investors.  [11]  The worst situation may be that total operating cash flow reduced by 148 mi llion from 2008 to 2009, which significantly limited the companys internal operating activities. However, with the recovery of the domestic and global economy, the companys net income climbed to $1.137 million by February 2010, which is 13.36% higher than previous annual performance. Also the stock price reached about $42.83 per share recently. Secondly, for global segment, Best Buy divided its operating portion into two parts, domestic and international. The company tends to expand its market to attract multinational customers, to use lower costs of resource, and to access more opportunities to grow up. Besides the domestic market, Best Buy established 2453 stores in Europe, Canada, China, Mexico and Turkey at the end of fiscal 2010. Although the general environment inevitably affects the firms strategy, the company is usually more directly influenced by forces in the competitive environment. Through the Porters five-force model of industry competition, the company would have a deep realization of developing trend and ability of restructuring and improvement. The Threat of New Entrants There are few new major entrants in Consumer Electronics Appliances Retail because this industry is already mature in United States and the entry barriers are relatively high. Obviously, Best Buy has the advantage of economies of scale with 1069 stores across the all states. Its major competitors, Wal-Mart, target, Amazon, apple Inc also share the rest of market through the physical stores and web-based sales channel. Moreover, the capital requirement for entering the consumer electronics industry is normally huge, including the investment in negotiation with distribution channels, inventory systems, purchasing of infrastructure, employee training and so forth. Another barrier exists in the product differentiation. Since the consumer electronic retail industry is not highly innovative, customers loyalty and brand identification are difficult to change. The Bargaining Power of Buyers The Power of buyers in consumer electronic retail industry is relatively high because that the switching costs are almost close to zero. In most circumstances, customers are price sensitive. According to the firms annual report, Best buys business is most profitable in the fourth quarter because of the discounts of products in holiday season. The Bargaining Power of Suppliers Partially, Best Buys business depends on offering a broad selection of name-brand products, so establishing a long and stable relationship with suppliers is important for the firm. Since the suppliers of Best Buy are not dominated by a few companies. In fact, In fiscal 2010, our 20 largest suppliers accounted for just under 60% of the merchandise we purchased, with five suppliers Apple, Hewlett-Packard, Samsung, Sony and Toshiba -representing 35% of total merchandise purchased.  [12]  In other words, the concentration relative to buyer industry is low, thus leads to the low suppliers power. The Threat of Substitute Products and Services Best Buy offers almost the same electronic products as Wal-Mart, Target and Amazon. How can it differentiate from those competitors? The answer is Geek Squad. It is a subsidiary of the Best Buy and primary offers services in-store, on-site and also provides 24-hour telephone and emergency support, including repairing computers, adding cars navigation, transferring data, fixing personal digital products and so on. As their first pledge states: We are dedicated to giving you the best service possible and well prove it. If youre not completely satisfied, well do our best to correct the problem, Fast and Free.  [13]  This strategy is difficult to imitate and brings the firm high profits. The Intensity of Rivalry among Competitors in an Industry In order to compete with so many competitors in this industry, Best Buy needs to consider the settlement of price, to face the advertising battles, to continuously improve the customer services and warranties. In addition to low industry growth rate, low product differentiation, and low switching costs, the intensity of competitive rivalry is pretty high. After the analysis of the companys general and competitive environment, Best Buy has reached success through expanding, providing prior and high-quality service, well established relationships with customers and suppliers, and differentiation. Recommendations for the Future As the leading company in the Electronics Industry, Best Buy already has a competitive advantage over its competitors. In order to gain even more market share for their company there are steps Best Buy could take in becoming more specialized. If they kept their focus on the specific aspects of the electronics industry that the everyday consumer does not necessarily know, consumers would feel even more comfortable purchasing specific electronic products. This way they would be differentiating themselves from their main competitors and be considered as a superior business all together. An advantage that Best Buy has is the production of their own products, such as Rocketfish, Dynex, Init. This allows for Best Buy to gain higher margins on products that are sold. Therefore we feel that it is important for Best Buy to market their products strongly. By increased advertising and promotion on such products, consumers will begin purchasing Best Buys own products rather than other competing name brands such as Sony and LG. It is also important for Best Buy to continually enhance their employee relationship within the Company. A job at Best Buy is highly sought after, however it is important for them to keep their employees interests in the company high. By maintaining good employee relations they are also ensuring that their employees speak of them highly outside of work which ensures their customer relations in good order as well. It would be beneficial if Best Buy would keep enhancing their Reward and Benefit Systems for their employees. By doing so, moral and interest in the company will increase and the Company will see improvements in their performance. One example of such reward systems that Best Buy already has in place are what they call Blue Crew Bucks. This system is used to pay a bonus to stores who perform the highest and their employees. While Sarah Ballard, Vice President of Human Capital for Best Buy developed this system and thought it was a great idea employees thought differently. Thr ee months after it began, she realized that employees didnt agree. Store managers told her that some workers thought Best Buy wouldnt pay up; others just didnt understand the program. After realizing that employees were upset she was able to talk to managers of each store and clarify how the program worked. By continually receiving feedback from employees and the management team, Best Buy is able to make sure that everyone is satisfied with their work environment and with how things operate.  [14]   As new products are constantly entering the market along with rapidly developing technology it is important for Best Buy to keep up with the market and make sure they always provide the newest products for customers immediately. With the latest products such as the I-Pad and X-box Kinect consumers will only consider shopping for these at the stores they know will be the first to carry them. It is important for customers to know when they want to purchase that new item they can do so at Best Buy. Jeremy Brown stated, It is so important to have the newest items for customers when they come out. Upon the new items release we must make sure that we have enough of the product to cover the demand and place them at an appropriate location in the store to maximize the items appeal.  [15]  Making sure these new products are placed so that they can be easily identified by consumers when they enter the store is very important for the company. This will attract consumers into the store in th e first place, in hopes that upon purchasing the new item, they will also decide to purchase other items. After analyzing Best Buys competitive approach in their corporate strategies, it is apparent that they have established themselves as the leader in the consumer Electronics Industry. The resources that Best Buy has at their expense allow for them to have a remain competitive in the electronics industry as a leading electronics retailer. The process by which Best Buy utilizes their resources is a valuable asset, for the company strives to continually strengthen their competitive approach. They can continue to strengthen this by focusing on great employee relationships, keeping up with the newest technology and products in their stores and focusing on specific products where they have a competitive advantage above competition.

st patrick and the druids :: essays research papers

ST. PATRICK & THE DRUIDS OF IRELAND Patrick was a Christian priest whose job it was to convert the population of Ireland to Christianity. The Druids, however, stood in his way. The Druids were very important people in Ireland at that time, and their symbol was the Snake of Wisdom. Druids could be priests of the old religion of Ireland, but there were also much more. One part of the Druid class were the "Bards", whose job it was to remember all of the history of the people, as well as to record current events. Because the Irish Celts did not rely on a written language, everything had to be memorized. Bards were poets and musicians, and used music and poetry to help them remember their history exactly. Because of this, Bards were highly respected members of the Irish society. The Irish believed that history was very important, for if you didn't remember what had happened in the past, you couldn't safely plan for the future. Bards, therefore, held the future of the people in safekeeping. Another important part of the Druidic class were the "Brehons". Brehons were the Judges and the Keepers of the Laws. The Celtic people had a highly complicated society, and with it, a highly developed set of laws. Brehons trained for many years to learn the laws of the people, so that whenever there was a dispute, the Brehon could fairly decide the matter and make peace. The laws were there to make sure that everyone; man, woman, and child, were treated fairly and with respect. Because of the wisdom that the Brehons held, and the knowledge of the laws of the society, they too, like the Bards, were held with much respect. And, of course, there were the Druid Priests. This branch of the Druid set were the keepers of the knowledge of Earth and Spirits. It was their responsibility to learn the Spirit World, in order to keep people and Earth in harmony. Priests performed marriages and "baptisms", they were healers, and psychiatrists. The Priests were the wise grandparents to whom you could go with a problem. They were there to help you solve them, with the help of the Earth and the Spirit World. Into this world of the Irish Celts entered a highly energetic and devoted Christian Priest named Patrick. Because he believed so strongly in the tenets of Christianity, he thought that anyone who was not Christian had to become one in order to be "saved".

Somalia

Somalia is located in the horn of Africa with boundaries to Ethiopia, Djibouti and Kenya. Somalia's last full functional government collapsed in 1991. Since then Somalia has been ruled by transitional governments backed by the United Nations and international unions and now the Somali federal government. Somaliland north part of the Somalia declared itself as separate sovereignty in 1992, although there is no country still recognized its sovereignty, similarly, Puntland; the north eastern regions of Somalia, established the semi- autonomous administration called Puntland state of Somalia in 1998. After the collapse of central government of Somalia, financial institutions destroyed, the central bank of Somalia was malfunctioning with no enough authority to manage the monetary system of the country. The country's cash management system became night mire, with no central management for the cash receipts of the country. The inflation reached at its peak with 30,000 so.sh exchanged to 1$ in 2008 and the management of cash to businesses and day to day transactions become too risky and costly.Somaliland launched new currency notes named Somaliland shillings in October 1994 to resolve financial disturbances from the rest of Somalia. In 2010 mobile money transfer has emerged in the horn of Africa country, Somalia; the telecommunications companies operated in Somalia started the mobile money transfer service, Golis Telecom Company, hormuud telecom and telesom company covering the three zones in Somalia namely Somaliland, puntland and south central somalia. golis telecom covered mobile money transfer services named SAHAL SERVICE in Puntland state, telesom company covered Somaliland and called it ZAAD SERVICE and hormuud telecom covered south central Somalia named its service as EVC PLUS.The emergency of mobile banking in Somalia started a new era in the field of bank system in Somalia. This new system has solved a lot of financial constrains faced the business and commerce in Somalia and started improving transactions and cash security in the country.Sahal service which is the mobile money transfer offered by golis telecommunication company has been launched in 2009 in all over puntland. This includes the major cities in puntland such as bosaso, garowe and galkacyo. The service which is owned and offered by golis Telecommunication Company, the largest telecom company in the region, with more than 15000 active subscribers (2015) has been easily accepted by the community which highly suffered the malfunction of monetary system in the country.Sahal service in puntland offer the community to the following services:Money transfer. Mobile paymentMobile banking and servicesMobile airtimeMobile remittanceMoney transfer service:Sahal service offered customers to transfer money from one to another, they can transfer from small fraction of amount ranging from 0.1$ to unlimited us dollars. Golis Company charged this service initially to small amount of which is as follows:Golis later decided to keep all the services free of charge. This service works as follows; the customer needs to deposit his cash amount to his mobile phone by visiting golis sales center. Later the customer can send the money back to other customers with sahal service where ever he is in Somalia.This service has largely been used by businesses and individuals for the transitions between the cities and regions and has been widely accepted by the community since it is cheaper than the normal remittances working in the region such as dahalshiil, amal or iftin. This is the graphical representation of how sahal service works:Figure 11 process of money transer service Figure 12 process of money transfer service Mobile payment (paybills): This is another service offered by the golis telecom company's SAHAL SERVICE. Mobile payment is also called merchant number and is intended to replace cash transactions between businesses and people. Golis customer has to get merchant number from golis sales offices and it is used for that business only, it cannot be used personal. You can get merchant number only if you have a running business with a name and location. After you get merchant number, the customer will do payment through this merchant number. The merchant number does not charge the customers as well as the owners, it is free of charge. The merchant number is bounded by cities and regions and cannot cross across different cities. If you wish to send money from one city to another for purchases, merchant number will not help you and will not work for that purpose instead you have to use sahal money transfer service. Merchant number offered by golis telecom has helped businesses to run their business with or without cash transactions. It increased the security of their transactions by keeping transactions with their merchant numbers history. The merchant person will go to golis offices to get the transactions he made this year or this month or simply a specific customer. This has increased the reliability and confidence of the merchants and they are heavily relied on this service. This service has changed the dynamics of the business transactions in puntland and it fills the gap of securing business transactions and payments in which otherwise the government should have to deal with. On the other side, there is a widespread believe that sahal service dominated the cash transactions in the country and if this service goes as it is now for many years there is a possibility that it will degrade the cash system of the country hence it should be regulated and concretely managed by the concerned government agencies.Use of Paybills service from golis telecom is shown graphically below:Figure 13 process of performing mobile payment Mobile banking system:Sahal service has an additional service called kaaftoon, this service connects your salaam bank account into your mobile with the help of sahal service. The customer who needs to use this service should first have sahal service enabled in his mobile phone, then your salaam bank account can be tailored to your sahal service simply by asking salaam bank offices to do so. After it is being opened, you will be able to deposit and retrieve you money to your bank account. Similarly, you can send and retrieve money from the other salaam bank account anywhere in the country.Kaaftoon services become the biggest nightmare for other competitor banks. It helped salaam bank which is co-owned by golis telecom to enter market tremendously and get a huge market share with the minimum amount of time. The community highly welcomed This service as it is a new service enabled with the latest technology and removed the constraint of lining up the bank offices to deposit or withdraw cash your account.The kaaftoon service works as follows; the customer should deposit cash money to his sahal service by visiting golis sales offices and depositing money to them then they will credit your sahal service account as per the requirement. Then inside your phone you can deposit the amount required to your salaam bank account and send money to other salaam bank accounts if required. Similarly you can withdraw money deposited in your salaam account into your sahal service and use it. You really don't require visiting salaam bank office or ATM machine to withdraw cash.The amount of money to withdraw or deposit using kaaftoon service is as follows; you can withdraw or deposit minimum of 10$, it will not accept below 10$. But you can withdraw and deposit as much as you need. This gives the customers a huge flexibility of managing their transactions and business into their premises. Figure 14 process of performing mobile payment through sahalMobile airtime: Mobile airtime is also another feature which allows customers to get golis airtime from their sahal service, this service give customers the ability to get airtime to their mobile phones by using their sahal service, similarly they are allowed to give airtime to their friends and any golis subscriber. Before sahal service come into existence, scratch cards, golis centers and agents used to give customers the airtime they need. Small amount of service fee are charged to the customers by the agents. But when sahal service begins to work all airtime work has shifted to the sahal service. Still there are agents of airtime which help customers those do not have registered sahal service to get their required airtime but they use their agency within sahal service. Al though this shift of airtime service paradigm lost jobs and services but the subscribers get the flexibility to manage their airtime. Figure 15 process of performing mobile airtime through sahal serviceMobile remittance (taaj service):The mobile remittance service or taaj service has been included sahal service package in the year 2013. Taaj is a subsidiary company of a sister companies named HTG (hormuud, telesom and golis) and formarly known as BARAKAAT REDSEA COMPANY. The company have been subsidized according to the locations and clan boundaries in Somalia. This gave birth to group of sister companies of HTG group. Taaj remittance belongs to HTG and it is supported by all the mobile banking systems of these companies viz SAHAL, ZAAD and EVCPLUS services.Taaj Remittance Company has been introduced in the Somali market in the year 2012, and has gained a large market share immediately, compelling the competitor companies with large market share to enter into the telecommunications company. The gaint Somali remittance companies', dahalshiil group and amal bank both entered the telecom company by forming SOMTEL and AMTEL companies respectively.The main aim of creating SOMTEL and AMTEL by dahabshiil and amal companies is the risk they faced from such technology as taaj company with the help of mobile banking systems such sahal service.Somtel has been largely launched Somalia at large and has come with their mobile banking system named E-DAHAB.AMTEL Company has been launched in the year 2017 and it is still in its initial start up phases. Since the collapse of Somali government in 1991, Somali community has largely become immigrant in almost all over the world. Somali communities in different parts of the world use to send money in their families back home. The banking system of the country collapsed and the transfer of money from abroad to the country become difficult and that time Somali remittance companies has emerged and take their role in transferring money between communities abroad and Somalis in Somalia. Coming back to sahal service package, taaj service is one of the services supported by sahal service, it supports both local and international money transfer and it works as follows: The person should deposit the amount of money to send into his sahal service. By using his sahal service, person should follow procedure accordingly and provide all the required information as seen graphically below:Figure 16 process of performing mobile remittance through sahal service Figure 17 process of performing mobile remittance through sahal serviceChallenges confronted sahal service in puntland:Introducing sahal service into the market met challenges which include technology related issues, reliability and money exchange business. We will address these three challenges below and how sahal service survived from these two challenges.Deficiency of sahal service technology:The customer got caught by lack of knowledge from this new technology in which they feel a huge risk of their money. They didn't have prior knowledge of such technology nor it is something they use to see. This makes the service rigid and decreases its reliability and flexibility. Golis telecom company which is the owner of sahal service started the service as follows; the company run the service only to its employees initially, to check whether the service runs as planned and rectify errors if any. This initially run of the service lasts for three months in which they send employee salaries, bonuses etc to this service, then the company opened the service to its customers by putting a lot of efforts to encourage customers the reliability, confidentiality and security of the service. They put a huge amount of marketing money to introduce and convince the customers to the new service. Golis telecom established a huge lcd tv's to many of its centers explaining how to use the service from technology point of view. Similarly they put advertisement agencies such as TV's, radios and newspapers explaining the same. This helped customers to understand the service and use it. Leter, sahal service customers started to increase each month. Reliability of the service:Inutility, customers got suspicious about the reliability of the service, they didn't convince to put their money in mobile phone and let it go. They believed the possibility that the company may collapse, or they misuse their money. Similarly since there is no strong financial system in the country they feel keeping their money with them is best policy. Golis telecom survived this problem as follows; first of all the service was not only run in golis telecom or in puntland but all across Somalia. ZAAD and EVC PLUS have been introduced in hargaisa and Mogadishu respectively. The introduction of the similar service across the country convinced the customers that the service has its demands now and may be it is the time to keep your money in mobile phones. The other asset which helped the company to convince the customers is the customer loyalty to the company. The company has made a clean image from fraud and financial mismanagement during its existence and the customers feel it that way and it increased its reliability. Similarly golis telecom run a lot of sales offices to handle sahal service customer care and customer issues in which it poured a huge money to immediately retrieve customer money in cash in case needed. This step greatly influenced the mindset of the customers and increased their confidentiality since their money is available 24/7 in cash or in the mobile phone. Money exchange businesses:Merchants from money exchanges business who do currency exchange from dollars to Somali shillings and vice versa saw sahal service as their biggest threat. These groups of business people immediately felt that if this service runs successfully all those exchange businesses will not live peacefully side by side instead sahal service is the end money exchange business. This is true in a way that no one will need to go exchange business to do exchanges from dollar to Somali shillings and vice versa since sahal service will do this and many more services. These group have tried to ruin the service and publicly misinform the community by spreading negative propaganda about the service and mostly aligning the service with financial fraud.Golis telecom company stuck to its plan of fighting and convincing the community the services offered by sahal service and its benefits. Their main defence strategy was security and convinced the community golis is the right place to secure their money instead of holding and incurring security costs similarly since there is no fully working financial banks both public and private there was a huge need of financial services which is better than the current unstructured financial systems and services. This is the place where sahal service got the attention of community as whole.

Michial Jordan essays

Michial Jordan essays Michael Jordan was born on January 17, 1963 in Brooklyn, New York and was raised in Wilmington, North Carolina. He has two brothers, is married, and has three kids. He is considered by many to be the greatest basketball player of all time (Kornbluth). My focus will be on his hardships, accomplishments, and people who influenced him. First, I would like to touch on some general information about Michael. He wears number 23 on his jersey because he considered it to be half of his brother's number, 45. He had wanted 45 because it was his brother's number and he deeply admired his brother, but he was on the same team as his brother so he needed to pick a different number. His most well known superstition is that he wears his University of North Carolina basketball shorts under his game shorts. When Michael was a kid, his favorite sport was not basketball. In fact, it was baseball. He was a pitcher on a little league team. He played baseball because he was short (Kornbluth). Later in his life, he would try to leave the NBA and play major league baseball. Michael was not always rich. His parents had to work two and three jobs each to support the family. Before Michael's dad built him a basketball court in his back yard Michael shot, basketballs into a trash can Michael was not always good at basketball, either. People told Michael that he was too short to play basketball. Michael now stands six feet six inches tall. He also went to the school gym before school to shoot baskets, stayed after school to shoot baskets, and could be found in the school gym on weekends shooting baskets. He also played his brother, Larry, one-on-one in basketball. His brother was only a year older than Michael was, but he was much better and taller than Michael was. Michael would often times lose and end up getting in a fight with his brother. Thi...